Surprise new ship for MSC

Normally we get loads of notice of a new ship. There's loads of hype, loads of teasers for details onboard and most of all a huge fanfare.
And then sometimes you just get a small notification email from the cruise line........

Will the British market say no?

Unless you're a dedicated cruiser until a couple of years ago you probably hadn't ever heard of MSC. They're an Italian cruise line that have grown very large over the last few years. Currently they're trying to break into the UK market by offering cruises from Southampton onboard the MSC Opera.