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Monday, 8 August 2011

What's the point of Liverpool?

You may, (or may not), have been reading recently about the growing dispute between Southampton cruise terminal and it's Liverpool rival. If you haven't it's quite simple.
 In a nut shell Liverpool docks want a much larger share of the ex-UK cruising market and to that effect have invested nearly £20,000,000 in improving the Liverpool cruise terminal. The problem is they have largely done this out of public funds. Southampton obviously don't want to give up their share of the cruising market and whats more the Southampton cruise terminals have been mostly if not solely built from money raised by private investors.

I can see why Southampton authority have cried foul, if I'd spent that much only for someone to step in and start spending public money to compete with me I'd be annoyed as well. But I've been thinking about it and I really don't think it's that big a deal. You see, here's my question......
Who'd want to cruise from Liverpool?
I don't mean the paying public. I can obviously see a lot of people from the North would be quite keen on starting their cruise from Liverpool rather than having to drive all the way down to Southampton. What I mean is what cruise line will want to cruise from there.
Cruising, to the cruise lines, is all about the bottom line and the fact is it's much cheaper and quicker to get to the Med from Southampton. You'd add a day there and a day back to your cruise if you started  from Liverpool before you even left British waters.
Again, if you're looking at a Fjord or Baltic cruise Southampton or even Harwich is perfect for them. Cruising from Liverpool you'd spend ages sailing around the coast before you got anywhere near the Fjords or Med. I suppose the occasional Icelandic or around the UK cruise might make sense from Liverpool but not so much so that it's worth that kind of investment out of the public coffers.

I don't know, maybe I'm missing something, but I can't see why any cruise line in their right mind would ever see Liverpool as a viable alternative to Southampton.
What do you think?

Happy cruising